[Link] Definitive Guide to Predictive Analytics Models for Marketing

Predictive analytics is a hot topic and we are often asked how specifically marketers can use predictions to develop more profitable relations with their customers.

In this post, we’ll give you an overview of 13 predictive models you could use to increase revenues and delight your customers.

There are three types of predictive models marketers should know about:

• Clustering models (segments)
• Propensity models (predictions)
• Collaborative filtering (recommendations)

Read the post at:
http://www.agilone.com/academy/the-definitive-guide-to-predictive-analytics-models-for-marketing/